MV #004: Why buyers don't buy and how to change that.

Lessons, stories, observations and analyses on software sales, building companies and creating customer value.

Read time: 8 min

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Thank you for subscribing. As promised, in my weekly edition of More Value, you’ll get 4 things delivered directly to your inbox.

1. Curated highlights from thought leaders in B2B software

2. Lessons on how to become a better value seller

3. Analyses and observations from the B2B software industry

4. Unfiltered…